What to Wear for a Branding Photoshoot as a Therapist
Your branding photoshoot is an opportunity to showcase who you are as a therapist and to make a lasting impression on potential clients. What you wear plays a significant role in setting the tone for your brand and creating a connection with your audience. Whether your style leans toward cozy and approachable or polished and professional, thoughtful wardrobe choices will help communicate your personality and values.
Here’s a guide to help you decide what to wear for your branding photoshoot:
1. Reflect Your Brand Personality
Your outfit should align with your brand’s identity. Are you a mindfulness-based therapist who emphasizes calm and grounding? Consider wearing neutral, earth-toned pieces made from natural fabrics. If your practice has a more vibrant and energetic vibe, opt for bold colors or patterns that reflect your unique approach.
2. Prioritize Comfort and Confidence
Feeling comfortable in your outfit is essential for authentic photos. Choose clothing that fits well, allows you to move naturally, and makes you feel confident. Avoid anything overly tight, itchy, or restricting, as discomfort can be visible in your body language and facial expressions.
3. Choose Timeless Pieces
Since branding photos are an investment, you want them to remain relevant for years to come. Stick to timeless styles rather than overly trendy pieces. Simple blouses, well-tailored blazers, and classic dresses work well. Layers, like a cardigan or jacket, add versatility to your look.
4. Keep Accessories Minimal
Accessories can enhance your outfit, but avoid anything too distracting or overly bold. Small earrings, a delicate necklace, or a simple watch can add subtle elegance. The goal is to keep the focus on you, not your jewelry.
5. Coordinate Colors with Your Brand Palette
Consider incorporating colors from your brand’s palette into your wardrobe. This helps create a cohesive look across your website and marketing materials. If you’re unsure about your palette, stick to neutral tones like beige, navy, or soft pastels, which photograph beautifully.
6. Avoid Busy Patterns and Logos
Busy patterns, stripes, or logos can detract from your photos and make editing more challenging. Solid colors or subtle textures are much more flattering and versatile in professional photography.
7. Bring a Few Options
For variety, bring 2–3 outfits to your photoshoot. This allows for different looks that can be used across your website and social media. Include a mix of casual and professional outfits for different contexts.
Ready to Create a Cohesive Brand?
At still / space Branding & Photography, we help therapists like you create stunning, authentic brands with professional photography and branding guidance. We’ll collaborate to ensure your wardrobe and photos reflect your personality and practice perfectly.
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Hello Therapist,
I’m Sarah Byrd
THERAPIST, PHOTOGRAPHER,
& YOUR BRANDING BFF
EMPOWERMENT OBSESSED, ENNEAGRAM 3 (ACHIEVER), MASTER’S IN COUNSELING STUDENT, HUMAN DESIGN PROJECTOR, CAPRICORN-AQUARIUS CUSPY, BUDDHIST
I help therapists and clinical counselors craft soulful brands, elevate their online presence with stunning photography, and connect with clients who need their unique light.
Together, we’ll create a brand that’s as impactful as your work.