BRANDING
FOR THERAPISTS
Craft a Cohesive, Authentic,
& Client-Attracting Presence
THIS IS MORE THAN A BRAND,
THIS IS YOUR LEGACY.
Your brand is more than a logo or a color palette—it’s the essence of your practice, the story you tell, and the trust you build with your clients before they even walk through your door. As a therapist, your brand isn’t just about aesthetics; it’s about creating a safe, inviting presence that speaks to the people who need your support the most.
Every choice you make—your words, your imagery, your online presence—shapes how potential clients perceive you. A strong, authentic brand helps you stand out in a crowded field, attracting the right clients and making them feel seen, understood, and comfortable before they ever reach out.
Branding isn’t just about getting noticed; it’s about connection. It’s about creating a sense of warmth, professionalism, and trust that draws people in and makes them feel at ease. It’s about ensuring that your website, social media, and every client touchpoint reflect the heart of your work.
Because in a field where trust and authenticity are everything, your brand is the first step in building that therapeutic relationship. When your branding is aligned with your values, it allows you to show up with confidence, grow your practice with ease, and focus on what truly matters—helping people heal.
BRANDING MATTERS FOR THERAPISTS
Branding isn’t just for big corporations—it’s the key to building trust, connection, and recognition in your therapy practice. As a therapist, your brand is more than just a logo or color palette; it’s the feeling clients get when they find your website, read your content, or see your photos. A strong, intentional brand helps communicate your values, expertise, and unique approach, making it easier for the right clients to find and connect with you.
THERAPISTS NEED STRATEGIC BRANDING
Therapy is deeply personal, and clients seek professionals they resonate with. Your brand helps convey:
Your unique approach to therapy (e.g., mindfulness-based, trauma-informed, holistic, etc.)
Your personality and values, so potential clients feel connected before the first session
Professionalism and trustworthiness, reassuring clients they’re in the right place
A cohesive online presence, ensuring your website, social media, and profiles all reflect your authentic self
WHAT’S INCLUDED
When you work with me, we go beyond just the basics. Together, we’ll build a brand that feels aligned with your values, attracts your ideal clients, and establishes your presence as a trusted therapist. Here’s what you can expect from our comprehensive branding process:
01. BRAND STRATEGY
Brand Development & Discovery
We’ll start with developing your core brand elements:
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Crafting your unique narrative that emotionally connects with your audience.
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Defining your mission, values, and key talking points.
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Understanding who your ideal clients are and how to speak to them.
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How your therapy practice stands out in a crowded market.
02. VISUAL IDENTITY & DESIGN
Creating Your Visual Brand Identity
We’ll work to ensure your brand’s visual identity reflects your practice’s values and mission:
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Defining your brand’s aesthetic with color palettes, fonts, and imagery.
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Designing a logo (or selecting from pre-made kits) and submarks.
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A curated selection of colors that represent your practice, including hex codes for easy application to your website and marketing materials.
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Recommended fonts that complement your brand’s personality, with identified fonds for headers, body, and accents.
03. DELIVERY & BRAND GUIDELINES
Launch Your New Brand
Once the branding process is complete, you’ll receive a toolkit to confidently launch your new brand:
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A clear, concise document summarizing your brand’s core values, message, and voice, designed to help you stay aligned and consistent.
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Final versions of your logo, optimized for web and print, so you can easily implement it across all platforms.
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A mini guide outlining your brand’s colors and fonts to ensure consistency across your website, social media, and marketing materials.
INVESTMENT $495 for a limited time
What Therapists Are Saying…
“ My business truly feels like an extension of me now.”
Working with Sarah was life changing. I was in a good place with my business, but wasn’t sure my offerings were totally aligned for me anymore.
Sarah worked with me in such a deep and creative way, to get to the root of who I was as person - what my core values were, what was most important to me, and what made me feel vibrant.
It became crystal clear which offerings to shed, which to continue, and which to develop once I looked at it through the perspective Sarah helped me find. My business truly feels like an extension of me now. I’ve gotten more soulmate clients and business is better than ever before. I’ve made back the money spent on this program and much, much more. It is truly worth the investment, I highly recommend! You’ll not only get to know yourself better, but your business will flourish. Mine did!
-Elena, Therapist, Massachusetts
BRAND CONSISTENCY & RECOGNITION
Branding isn’t just about your website—it extends across all digital and physical spaces, including social media, email marketing, and promotional materials.
Align your brand messaging across all platforms.
Create a professional and cohesive look that builds recognition.
Show up confidently and consistently online without feeling overwhelmed.
Website branding & messaging
Social media aesthetics & strategy
Psychology Today & directory profiles
Business cards & marketing materials
Email marketing & newsletters
BRANDING HELPS YOU GET MORE CLIENTS
When potential clients resonate with your brand, they feel a sense of trust and familiarity before they even reach out. Instead of struggling to explain what sets you apart, your branding does the heavy lifting. A cohesive, professional brand:
Establishes instant credibility and trust
Communicates who you are and what you offer clearly
Differentiates you from other therapists in your niche
Makes it easier for clients to say "yes" to working with you
Positions you as an expert in your niche.
Builds an emotional connection with potential clients.
Increases referrals and word-of-mouth marketing.
Creates a seamless experience from first impression to booked appointment.
SARAH BYRD:
A SPECIALIST IN
THERAPIST BRANDING
I’m not just a branding expert—I’m also a therapist-in-training. With a background in psychology and counseling, I understand the nuances of therapy and how to position your practice authentically. My approach blends branding strategy with a deep understanding of the therapeutic field, ensuring that your brand reflects both your professional expertise and your personal approach to healing.
I’ve worked with therapists from diverse backgrounds, helping them create brands that not only look beautiful but feel deeply aligned. Because your work changes lives, and your brand should reflect that. My approach blends strategy, aesthetics, and psychology to create branding that reflects who you truly are—without feeling overly commercial or forced. I know how to balance professionalism with authenticity, so your brand feels like an extension of your practice.
WHAT TO EXPECT WORKING WITH STILL / SPACE
When you work with me, we go beyond just the basics. Together, we’ll build a brand that feels aligned with your values, attracts your ideal clients, and establishes your presence as a trusted therapist. Here’s what you can expect from our comprehensive branding process:
A Deep Dive into Your Brand’s Essence
We’ll start with a thorough consultation where we’ll explore your values, vision, and the story you want to tell through your brand. My goal is to understand your unique approach as a therapist and help you translate that into a visual identity that feels authentic and aligned with the work you do. Together, we’ll create a clear, cohesive brand strategy that connects with your ideal clients on a deep level.
Professional Branding That Reflects Your Practice
Your brand should represent your practice in the most professional yet personal way. I specialize in helping therapists like you create a brand that stands out in a meaningful, authentic way. From logo design to typography and color palettes, we’ll build a visual identity that feels cohesive across all platforms—from your website to your social media and printed materials.
A Focus on Long-Term Brand Sustainability
Branding is not just a one-time effort; it’s about creating a lasting impression. I’ll guide you in developing a brand that evolves with your practice, allowing you to grow and adapt as you expand your reach. Together, we’ll ensure that your brand is flexible enough to support the future direction of your therapy practice while staying rooted in the core values that define you.
A Collaborative and Supportive Process
Branding is not just about visuals—it’s about creating a message that resonates with your target audience. I’ll be with you every step of the way to guide you through the process, offering expert insight while listening to your input. Whether it's choosing the right colors, defining your brand voice, or selecting fonts, I’ll collaborate with you to ensure that your brand feels like an accurate reflection of your therapeutic approach and philosophy.
A Therapist’s Who Speaks Your Language
You don’t have to explain the nuances of your work to a designer who doesn’t understand it. As a therapist myself, I know how to translate the essence of your practice into branding that feels grounded, ethical, and true to your approach. Whether your work is somatic, existential, or spiritually integrative, I help you create a brand that communicates your unique therapeutic presence with clarity and professionalism.
Mindfulness-Based Branding Approach
As a therapist trained in mindfulness-based and contemplative approaches, I deeply understand the values and language that resonate with your ideal clients. Your brand will authentically reflect the heart of your practice—whether it’s presence-centered therapy, transpersonal counseling, Buddhist psychology, or other holistic approaches—so that potential clients immediately feel a sense of alignment and trust.
FREQUENTLY ASKED QUESTIONS
How do we get started?
We begin with a discovery session where we dive deep into your vision, goals, and the unique qualities that set your therapy practice apart. From there, we’ll craft a personalized strategy for your branding, including visuals and messaging that truly reflect who you are as a clinician and the type of work you do with clients.
How long does the branding process take?
The full branding process typically takes 4-6 weeks, depending on your specific needs and how quickly we can move through the phases. This includes discovery, strategy development, photography, design, and any revisions. I’ll provide a clear timeline at the start so you know what to expect at each step of the process.
Do you work with established therapists or only those just starting out?
I work with both new therapists and seasoned professionals. Whether you're just starting your practice or looking to refine your existing brand, I can help you develop a brand that is authentic and resonates with your target audience. A strong, clear brand is key at any stage of your career.
What’s the difference between your branding services and a photoshoot?
Branding services are a comprehensive approach that involves not only photography but also strategy, messaging, and design. While professional photos are a key component, the overall branding work includes defining your unique value, understanding your target audience, and ensuring your visual identity communicates trust, professionalism, and approachability.
What happens if I need additional services, like a website or social media strategy?
I offer a full range of branding services, including website design and social media strategy, to help you create a cohesive online presence. After the initial branding work is done, we can discuss how to expand your digital footprint with a custom website, social media guidance, or additional design support.
How much do your branding services cost?
The cost of branding services depends on the specific needs of your practice. After our consultation, I’ll provide a customized quote based on the scope of work and your goals. I offer flexible packages designed to support therapy practices at various stages, ensuring you get the services that best fit your needs and budget.
What is included in your branding services?
My branding services are designed specifically for therapists and clinical counselors, helping you create a cohesive, authentic brand that reflects your values and resonates with your ideal clients. The process includes personalized consultations, visual strategy development, professional photography, and design work to ensure your brand conveys trust, compassion, and professionalism across all platforms.
What if I’m unsure about my brand’s direction?
No problem! It’s common to feel unsure about where to start, especially when it comes to personal branding in therapy. I’ll guide you through a process of exploration to help clarify your vision, values, and the ideal client you want to attract. Together, we’ll create a strategy that feels authentic and aligned with your professional identity.
Do I need to be a specific type of therapist to work with you?
While I specialize in working with therapists and clinical counselors in the mental health field, my services are open to any professional in the therapeutic community. If you're looking to create a brand that authentically represents your clinical approach, philosophy, and ideal clients, we’ll work together to create something that truly aligns with you.
Let's create something truly meaningful.